Redpagos - Carrera de puntos

Marketing campaign


The Company

Redpagos is owned by Prosegur Cash Management, who acquired the money transfer network in 2021.
They lead the Uruguayan market for their sector, with a wide presence throughout the country. A high level of commitment and quality customer service is what they aim for. 

The Project

We created a fidelization campaigned called Carrera de Puntos (Point Race) based on earning points by paying bills through Redpagos' services.

As clients paid these bills, they moved forward in the race. Crossing the finish line meant a ticket in the final giveaway, and every point beyond that earned them two exra tickets. The final giveaway had 5 prizes of UYU 5,000.

Our team implemented a registration and login system with Miredpagos (Redpagos' own app) and Facebook integration to make it easier for users to register and join the Race. 
We also created Social Media content based on the webapp's design to support the campaign. 
The campaign's success could be seen in the large amount of people who took part in it.

Redpagos - Carrera de puntos


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