Tools we used:
New Balance was founded in 1906 as New Balance Arch Support Company and is based in Boston, USA.
The brand is dedicated to the daily needs of all kinds of athletes. One of New Balance's defining characteristics is a wide range of sizes for their high quality sportswear and athletic shoes, because they believe the right fit is necessary for reaching one's peak performance.
They aim to continously improve their technology and production process, remaining commited to upholding a set of core values that includes integrity, teamwork and complete customer satisfaction.
We created a website wth a comprehensive product catalog and a visual language suitable for New Balance's target demographics, aiming to improve the user experience.
This catalog includes photos for all products, so potential customers can see them in detail.
In order to achieve a sporty aesthetic that also respects New Balance's high quality reputation, our design was based on the brand guidelines, making use of the company color palette and typefaces, creating a nice look and feel and a good user experience.