Sustainable future: brands and consumers
What future are brands and consumers heading towards?
21st Century consumers are "going green" and growing increasingly conscious of environmental issues. Therefore, many of them wish to purchase and consume ecofriendly products.
Brands have a big role to play when guaranteeing consumers the product they're buying and the packaging meet a certain set of standards, so their demands have changed.
Users are essential to a brand, and they've been pushing for a more sustainable and transparent future, where brand credibility can be a boost.